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Friday, September 30, 2011

Silverfish Longboarding - The Longboard Skateboarding Community - General Longboarding - Magic Bearings Are Bearings For Skateboarding!

Magic Bearings
Are Bearings For
Skateboarding!





Magic Bearings is a brand new company on the scene. Founder Rob Nickell answered a few questions about the business to give people a sense of what's going on.

So where did Magic Bearings come from?

Magic Bearings stemmed from a desire to be more involved and give back to something I enjoy: downhill shredding. A friend gave me the idea to look at bearings and I realized: except for a few niche companies, everyone just buys trick skate bearings, and those profit dollars fly away, never to be seen again. If there was a bearing company that focused on the interests of the community, those dollars could be turned around and used to grow the scene.

The goal was straightforward: release a great skate bearing, for less than $10, and bring it to skaters everywhere, not just a few core shops. It took a lot more time, money, and samples than was expected, but the end product was worth it.

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